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Les Éternels Collection

A fragrance experience inspired by the universal quest for self-realization, featuring bold, all-gender fragrances powered by a richly crafted duality of ingredients.

There are a few fragrances to choose from, so I have found it is easier to use the fragrance finder and also quite fun.

Can you find your fragrance?

Experience our sensory fragrance finder and discover the fragrances that best capture your identity and its multiple facets with our sensory fragrance finder.Start now

This is one of the genderless perfumes which is confusing and upsetting people.

Have to say it doesn’t actually bother me but this merchandising does confuse ma as usually.

I’m quite good at deciphering perfume on people as I once said really loud in a supermarket someone is wearing boudour, then it turned out to be someone gay. We had a real laugh and he was flattered I knew his fragrance. It was one of my favourites also.

If I was to buy genderless I would go for a feminine fragrance for women which gay men would choose.

Genderless doesn’t seem to mean that?

I don’t like masculine fragrances, where some women prefer them, but they like ‘Mens Men’ perfume and like feminine women.

I just like perfume for women and never get merchandising.

Apparently loads of people don’t get merchandising, but there isn’t a market for us. Merchandising as it is I suppose.

Suppose a lot of gay men are not liking merchandising too maybe as they want to be feminine.

If I’ve got this confused it is because I am.

Coping with shopping when you don’t get merchandising

I asked the nerd about this and he said it was merchandising.

If you look beyond the executive merchandising narrative at the end of the day the product is either the same or new but just what it would of said on the tin if it made sense.

Just shop with headphones on.

Genderless is confusing?

What is this?

A perfume for women.

It will also appeal to men who are gay or have had a sex change.

They would probably purchase it for women also I would guess as it would be more feminine advertising and just dream like.

Just ignore merchandising if it bothers you.

As far as I know proper graphics are coming back then we can just shop without being disturbed by weird merchandising?

balmainbeauty.com/fragrance-finder

Start your search here.

I got these

Your fragrance duality revealed

Rouge

Sensual lily & radiant georgywoodShop now

Your signature fragrance

Rouge radiates addictive love, reminiscent of LA’s magic hour, when the sky is not even the limit.

Bleu Infini

Warm cistus absolute & salted lichenShop now

Your mystery fragrance

Bleu Infini transports to endless skies, infinite seas, and their call to set you free.

I like the advert and the bottle colours.

Hope they are feminine for feminine genders?

ADDICTIVE LOVE

Rouge draws inspiration from Pierre Balmain and Olivier Rousteing’s deep connection to the allure of stardom and success. In its passion-red bottle, the fragrance radiates addictive love, reminiscent of LA’s magic hour, when the sky is not even the limit.

An electrifying floral fruity bouquet flirting with radiant woods.

Fragrance Family: Floral Fruity

balmainbeauty.com/fragrance/rouge-eau-de-parfum

ENDLESS FREEDOM

Bleu Infini transports to endless skies, infinite seas, and their call to set you free. In its translucent Mediterranean blue bottle, the inspiration for the fragrance is Villa Balmain, Pierre Balmain’s modernist hideaway on the island of Elba.

Land meets sea when the maquis warmth of cistus absolute embraces salted lichen.

Fragrance Family: Woody Aromatic

balmainbeauty.com/fragrance/bleu-infini-eau-de-parfum

If your not sure get the sample box

Discovery Set

Les Éternels Collection – Redeemable Discovery Set

ONLINE EXCLUSIVE: REDEEM THE FULL VALUE OF THE DISCOVERY SET

This set is *redeemable against any 50 ml Les Éternels Collection fragrance purchase as a $55 offer code automatically applied to your next purchase.

HOW IT WORKS:
1. Purchase the Discovery Set from the Balmain Beauty website. You can track your order in your profile directly by creating a Balmain Beauty account.
2. Receive the product shipped confirmation email. The discovery set value of $55 will become redeemable once the order has shipped.
3. Return to the Balmain Beauty website and add any 50 ml Les Éternels de Balmain Collection fragrance to your cart.*
4. Go to your cart and begin the checkout process. You must use the same email address or registered account as your Discovery Set purchase.
a. If you are signed-in to your account, you will see the discount automatically applied in the cart.
b. If you made your Discovery Set purchase as a guest, the discount will be applied at checkout, when you re-enter your email address.

*Disclaimer: Only one Discovery set can be redeemed from your previous purchase on your next order. Only one discovery set redemption per email address. Discovery set redemption expires 180 days after purchase.

INDULGE IN LES ÉTERNELS DE BALMAIN COLLECTION DISCOVERY SET

This offering invites you to immerse yourself in Balmain Beauty’s maximalist fragrance expressions of duality and their floral, woody, musk, or amber statements.

Eight 1.5 ml Eaux de Parfums, presented in a black and gold box embossed with the signature rayure Balmain.

balmainbeauty.com/product/fragrance/discovery-set

Conclusion

I’ve started to notice women shopping for perfume saying the perfume is more for women than genderless.

Have to say I agree.

I think it probably is for women but the whole fashion world is using weird merchandising a lot of people don’t get.

Basically don’t let this get in the way of your shopping.

Just focus on the product which is just basically a perfume.

Balmain is obviously really high end in gorgeous bottles.

Don’t let merchandising and accountants get in the way of your shopping.

This is obviously going to be high end and luxurious so treat yourself, take this chance and visualise up your own advertising for Balmain perfume.

Hope you enjoy this perfume junky.

You are not alone if you are fed up with shoddy advertising. Some of it is by art students who can’t make it as an artist so go into advertising. The only problem is you need an art degree to understand it.

We just need simple advertising again in mho like in the 70’s.